B2B Services & Consulting
Let's build something better
Food innovation projects are my top priority, but I also help with supplement formulation, ingredient research, sourcing and manufacturing, label compliance, and go-to-market strategy. Whether you need hands-on consulting or PricePlow's full media platform, we'll figure out the best path forward.
Primary B2B Focus: Food & Formulation
These are the projects I'm most excited about and where my team and I can provide the most value.
This is where my future is heading. Beta testing for functional foods, healthy snacks, recipe development, sensory evaluation, and formulation consulting. If you're building better-for-you foods, let's talk.
Complete supplement formulation across pre-workouts, nootropics, recovery, and general health. Ingredient selection, dosage optimization, cost-effective strategies, and synergies based on 17+ years in the industry.
Direct connections to ingredient suppliers, manufacturers, flavor houses, and retailers. We've built the network of 'good guys'. I'll make the right introductions and help you navigate relationships that typically take years to build.
Supplement facts panel review, compliance checking, and regulatory risk assessment. You wouldn't believe the mistakes I've found, even from the biggest brands. I'll catch problems before they become expensive.
Launch timing, distribution channels, pricing strategy, competitive positioning, and retail placement. I've seen what works and what doesn't - let's skip the expensive mistakes.
Product narratives, ingredient explainers, launch campaigns, and educational content that actually resonates. After writing thousands of articles and scripts, we know how to make complex science accessible.
Why Work With Me
17+ Years of Industry Experience
I've been in the supplement industry since 2008, working on both sides - as a media operator and a formulator/researcher . I know what actually works vs. what just sounds good in theory.
Direct Access to Key Players
My network includes ingredient suppliers, manufacturers, flavor houses, and retail buyers. These relationships took years to build and they're available to you.
Hands-On Formulation
Going beyond theory, I've formulated products, tested flavors, and understand the practical constraints of cost, stability, and consumer acceptance.
No Corporate BS
Straight talk about what will and won't work in clear language free of MBA acronyms. I'm not here to sell you services you don't need - I'm here to help you build something that actually works and makes sense.
PricePlow Media Services
When it makes sense, we'll bring in the full PricePlow team for content, campaigns, collaborations, and strategic media projects. Our consulting is behind-the-scenes, while PricePlow works in front of the camera.
Explainer videos, long-form blog articles, ingredient deep-dives, study breakdowns, and scientific explanations that actually make sense to both consumers and formulators.
PricePlow Podcast episodes featuring business interviews, research highlights, product discussions, ingredient supplier spotlights, and industry expert conversations.
Multi-platform content campaigns, ingredient supplier partnerships, product launches, educational content, and podcasts published on B2B and B2C social media channels.
Concept-to-market product development, co-branded ingredient showcases, proof-of-concept formulation, and strategic sample distribution campaigns.
Instagram Reels, TikTok Shop videos, YouTube content, B2B LinkedIn briefs, and platform-specific content that drives engagement and educates your audience.
Trade show coverage, new product announcements, industry trend analysis, and keeping your brand visible in the supplement, beverage, and food spaces.
How We Work Together
Initial Consultation
We'll talk about your goals, timeline, budget, and technical requirements. This determines how much of our team we'll utilize.
Clear Path Forward
No vague proposals or corporate nonsense. You'll get a straightforward plan with realistic timelines and pricing.
Execution or Introductions
Depending on the project, I'll either work with you directly, connect you with the right partners, or coordinate the PricePlow team.
Follow-Through
I stick around. Whether it's tweaking a formula, making additional introductions, or supporting your launch, we're here until the project succeeds.
What People Say
" The campaign helped us gain traction with early adopters and industry insiders, strengthened our relationship with brand partners, and educated consumers while driving sales. We've seen amazing impact and better engagement across our social profiles since working together. "
Marketing Manager
Ingredient Supplier
" We feel the content was huge and we saw a lot of buzz - even my LinkedIn inbox was hot! With that, it's almost been TOO GOOD. We've had to stop taking new business because we can't keep up with the inquiries. This makes it hard to partner because we're promoting concepts we can't even support with supply. "
Sales Professional
Protein Provider
" Your XPO NRG collab project brought in more leads than any other initiative we've done. Working with PricePlow has been the highest ROI tool we've ever used. When's the next one? "
Business Development
Ingredient Collaborator
Ready to start?
I'm open to hearing about any supplement, beverage, or functional food challenge you're working on. Shoot me an email and let's figure out if we're a good fit.