Higher prices means greater profit but less customers. You don’t say!
Starbucks can say goodbye to the casual shopper. Joe Sixpack is in debt up to his eyeballs and can’t afford the mortgage, let alone a $5 latte. I think it’s safe to say he’ll be switching to Folgers in his cup this year.
I haven’t liked SBUX for years. See you in the mid-teens by mid-2008, Folgers is in aisle 5.