Entrepreneurship on MikeRoberto.com

New Decade, Bigger Mission. My Plan Heading into 2020.

The trajectory of the sports nutrition supplement industry, the industry I am a part of, has been a completely unexpected yet incredibly satisfying thing to see. We’re now at a point where there are SO many brands who are doing it “right” that it’s made our lives easy. In this case, I consider “right” as full efficacious dosing, manufacturing disclosure, providing lab tests or having drug-tested supplements, etc… and they taste good these days too. …

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What the SpaceX Falcon 9 Launch Success Means to America

Yesterday morning, SpaceX successfully launched their Falcon 9 rocket and accompanying Dragon capsule into orbit, and safely brought Dragon back home. This was COTS Demonstration I, which means they are proving to NASA that they are capable of launching and maneuvering cargo (and eventually astronauts) into orbit and to the International Space Station.

This mission is paramount because the Space Shuttle program is being decommissioned and we’re going to have to rely on Russian Soyuz …

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You Can’t Live the American Dream in Europe

Greetings from Guangzhou, China! A few weeks ago, I traveled to Europe with friends. We did a weekend in Amsterdam, spent Sunday night in Belgium, hung in Interlaken, Switzerland during the week, and then finally the boys and girls split and we guys headed to Munich, Germany for Oktoberfest (the girls opted for somewhat-less-exciting Paris). It was an utterly epic trip.

Throughout these travels, I met an incredible amount of European men and women, and …

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My Mission Statement

Information, Awareness, and Competition

There are several industries that are dominated by companies, individuals, and even government agencies that spread false and/or unverified information that is unfit for the average consumer. They promote products and services that serve no purpose beyond creating profits without benefit to the end-user. Moreover, these companies often plague the industry with anti-competitive practices, further hurting consumers through high prices and lack of choices.

It is my mission to use my …

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Week One in the Books

…well, kinda. I just concluded my first three days of reporting to nobody and no one. Honestly, I didn’t think it’d feel that much different, as I already worked from home. But it did. In fact, it felt GREAT.

The greatest thing was the lack of distractions. On Wednesday, something [good] came up on one of my sites and I needed to put in a serious 3 hours of grunt work*. I turned the …

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Two Paths From Here

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. –Robert Frost

Tomorrow is the big day. My first day as a fully self-employed entrepreneur.

Over the past few months, as I’ve seen this time coming, I asked myself who I was going to be in the foreseeable future. And the more I thought and talked about it, the more clear it became.…

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